This may seem like a dumb question, but when was the last time you gave your company website a gift? It doesn’t have to be something expensive, just something useful. If your company website is like the vast majority of the ones we see at CIK, chances are its spent the last five years on the naughty list, receiving nothing more than the odd grammatical correction. Well, it’s time to make some changes and reward your website with something amazing this holiday season. Not sure what you should get your favourite chunk of code? Here are five very affordable options:

1) A year’s worth of new content

If your website is still wearing the same content fashions from 2000, now’s the perfect time to spruce up it’s wardrobe with fun, fresh content. Blogs are a very budget-savvy option – you can design all of the posts yourself! Can’t commit to the demands of regular blogging, but still want to surprise your blog with creative content? Then why not include an “Announcements” area on your site where you can post new product arrivals, upcoming events, or unique content news. Since it isn’t technically a “blog”, you won’t feel pressured to write as often, but your site will still enjoy the benefits of a closet full of new content.

2) A relaxing day at the SEO Spa

Your website works hard all year round, providing potential clients with your contact information, answering questions about your product line, and explaining the vision behind your company. Doesn’t it deserve a little TLC? Treat your company website to a relaxing SEO review, complete with code analysis and a soothing backlink massage. Your company website will be refreshed and revitalized following the treatment, providing your company with even more efficient service.

3) An unlimited shopping spree

There’s nothing your website wants more this holiday season than the ability to provide online shoppers quick and easy shopping cart access. Instead of accepting orders over the phone, show your website that you trust in it’s ability to process orders quickly and securely. Install an e-commerce system that’s functional, flexible, and user-friendly. Your website will be so impressed by your generous gift, it will provide your company with a ton of profit!

4) A subscription to The Encyclopedia Analytics

Help your website build an even better knowledge base with regular analytics reporting from Google Analytics or another traffic monitoring software package. This gift will help improve your website’s performance all year round, but only if you implement changes based on what your website shows you.

5) A social gathering

Want to really make a lasting impression on your website this holiday season? Then invite networks like Facebook, Twitter, and YouTube to a social gathering. Your website would love to have the opportunity to hang out with various social networks, welcoming video and sharing tools into the fold. Your website would be flattered if you started a Facebook Fan Page in it’s honour, and would be happy to provide you with plenty of exciting links to share on Twitter. Want to give your website something extra special? Include the Facebook “like” button on every page. Your site will blush from all the compliments it receives.

What gifts are you planning to give your website this holiday season? Contact CIK Marketing for more great gift ideas, or to order you special website gift today!