How to Write an Effective Tweet

Twitter LogoTwitter can be a useful marketing tool if you’re able to combine a successful call to action and relevant information into the 140 character limit. Sounds tough, but don’t despair. Below are a few helpful hints that will assist you in composing the perfect tweet!

Tip 1: Use Perfect Spelling and Flawless Grammar

Many Twitter users believe because tweets are only 140 characters that spelling and grammar do not matter. In fact, spelling and grammar matter even more, as you have to be clear and concise when sharing your message. It can be very distracting to your followers if there are many errors in your messages, so always make sure to check over your spelling and grammar and read your tweet out loud before publishing it. Helpful hints when writing your tweet include always starting with a capital letter, using appropriate punctuation, and avoiding text-speaking.

Tip 2: Always Include a Link

In composing an effective tweet, you want to attach something that expands on what you are talking about. By attaching a link, you will keep your followers wanting more and clicking to see what exactly you are talking about. This is also important to back up what you are saying and generating re-tweets as well.

Tip 3: Engage With Your Audience

The most effective tweets are actually more like engaging headlines, as they keep your followers entertained and educated. You should sell your headline in a way that gives followers a reason to click on your link, but not in a way that makes them feel as if they are constantly being advertised to. Your tweets must be honest, engaging, interesting, and capable of generating the greatly sought after re-tweet.

Tip 4: Leave Room For Re-Tweeting

If you’re consistently taking 140 characters to get your message across on Twitter, you could be unknowingly sabotaging your retweetability. If your tweets are too long, there is less of a chance that people will re-tweet you, so the shorter the better! You will also want to consider what a popular retweet length is (the number of characters that you have to leave blank at the end of every tweet) in order to ensure maximum retweetability. The number can vary depending on what you are posting about, but it is important that you leave room for people to re-tweet so they can share your message with others!

Tip 5: Combine Professional and Personal Carefully

If you are tweeting on behalf of a business, it is still nice to tweet about personal activities once in awhile such as hanging out with your kids or what you are making for dinner. This way you can get on a more personal and relatable level with your clients. Even though you are using Twitter as a business tool, it is important to tweet about things that your followers can relate to. Being personal is nice, but it is also important that you do not cross the line between professional and personal boundaries. This means that you should avoid swearing or tweeting about things that are inappropriate for your business clients to read. Including information about your daily life every once in awhile shows what you care about and what is important to you, but be careful not to share too much information!

How do you keep your Twitter followers interested in your tweets? Share your techniques below.