Book Chantielle to Speak
Chantielle MacFarlane is the Head Honcho at Inklyo Ltd., a content development and social media management firm located in Chatham, Ontario. Known locally for her freelance work at CIK Marketing, Chantielle is a regular contributor to the internationally recognized She Takes on the World entrepreneurship blog.
Talks
Content, Creativity and Craptivism: How Not to Suck at Social Media
Chantielle MacFarlane educates audiences on the important of quality content and how to make your customers give a crap about your business. This talk touches on the concept of “slacktivism” and provides concrete strategies for creating content that attracts attention. An intro to social media for not-for-profit agencies and small business, this presentation includes an in-depth analysis of a few high profile social media stories.
Education, Prevention, Suppression… Social Media? How Online Engagement Can Aid in the Delivery of Your Lines of Defence
Designed specifically for fire departments, this presentation touches on how online engagement can aid in the delivery of departmental lines of defence. Topics touch on social media policy, an introduction to analytics and approaches for team-based social media management . The presentation wraps up with an in-depth overview of the Chatham-Kent Fire Department’s social media strategy.
The Social Officer
Chantielle MacFarlane provides tips for connecting cops and civilians using social media. Includes an in-depth overview of the importance of content and how to properly utilize networks like Facebook, Twitter and YouTube to share critical information and increase civic engagement.
How to Boost Your Business with Social Media
This introductory presentation introduces small businesses to social media and provides strategies for creating, curating and discussing content that’s relavent to your organization. Includes an entertaining look at the “Old Spice Guy” campaign.
Previous Speaking Experience
- Ontario Association of Fire Chiefs 2012
- Chatham-Kent Social Media Summit 2012
- Blue Line Magazine & Trade Show 2011
- Chatham-Kent Small Business Booster Event 2011
