One of Google’s longtime goals has been to personalize the Web for every single user. In this online world, Google would have the ability to use human aspects, rather than cold code, in order to assess ranking factors.
Sounds a little too futuristic to be possible, right?
Author Rank, Google latest algorithmic update, is about to take Web 2.0 technologies one step further, putting an author’s qualifications and expertise at the forefront of their search engine algorithm. Not surprisingly, Author Rank is being hailed as the largest update to Google’s algorithm since, well, ever. If you thought Panda screwed with your SEO efforts, get ready. Your content marketing strategy is about to be turned upside down. (more…)
November 30th was the day we’d been waiting for here at CIK Marketing. At roughly 11:30 p.m. that night we crossed our fingers, closed our eyes, poured a shot, and flipped the switch on the Inklyo platform.
Surprisingly, nothing blew up. Check it out for yourself here: www.inklyo.com.
Since the launch, we’ve been hard at work onboarding writers, negotiating new client agreements, and sending out a firestorm of PR (check out the official Inklyo launch release on the Inkblot Blog).
While others are gearing down for the holidays, we’ll be working on some further marketing materials, a demo video, and some additional client help resources.
At this point in time, I’d just like to thank everyone who had a hand in the development and implementation of Inklyo. I won’t list everyone, but the following folks deserve a special shout out:
- Logix Design Studio - Big thanks to Brandon and Brian for their work on the website design and for putting up with my mental breakdowns at our shared office.
- Innivity Marketing Group – To Rob and Emily for taking me under their wing and helping me slug through some confusing financial projections.
- Mark Evans – For giving me the opportunity to attend the mesh12 conference earlier this year, and also for his help navigating the confusing world of content pricing.
- Robert Nickels – For being a friend and for lending his creative genius to a handful of marketing materials.
- The Ground Floor – To all the board members and advisors for their support and advice.
- Natalie MacNeil – For pointing me in the right direction and helping me better understand Inklyo’s potential.
- My Inklyo team – Without Dave, my mad scientist programmer, this idea would have never come to life.
And to anyone else who read a rambling email, responded to a unintelligible text, or picked up one of my (many) manic phone calls in the past 10 months, thank you. You helped shape Inklyo more than you’ll ever know.
This is the content of my life.
Thanks to everyone who’s played a part in the development of it thus far.
If there is not at least a possibility that your pursuit, whatever it might be, may end in cataclysmic failure, then even your success in that endeavor will be tempered.
Greatness is only the positive reflection of the defeat that is probable in the pursuit of it.
Greatness is only ever a possible outcome when the prospect of utter, unmitigated defeat is also on the table. – A.J. Leon, The Pursuit of Everything
I’m not ashamed to admit that my life has been full of failures. What’s more, I’m actually pretty proud of some of my better mistakes. Turns out I’m actually really good at making bad decisions.
While screwing up generally isn’t celebrated, I’ve found it can actually be quite a bit of fun. Sure, I’d prefer not to do it; I think we’d all much rather barrel our way through life kicking ass and taking names, but sadly that’s not the way the world works (unless you’re Chuck Norris, of course).
If I’ve learned anything this year, it’s that failing is fundamental. Don’t get me wrong, messing up hurts like hell, can cost you a crap load of cash, and ultimately end relationships. But let’s not forget that, at the beginning of every failure, there’s a spark of potential. There’s the opportunity to excel, innovate, and a belief in something bigger than yourself. Whether you’ve experienced a failed personal relationship, a bad business decision, or a flawed friendship, it’s important to reflect and remember why you went down that road in the first place. Because even though your current situation feels like hell, it’s not where your story stops.
You see, the funny thing about failure is that it’s not the end. Regardless of how hard you fall, there’s really no other option but to get back up. And once the dust has settled and you can finally see what lies ahead, you might be surprised at what’s waiting and who’s left standing by your side.
The fear of failure is always present. But then again, so’s the possibility for success.
Right now, as I continue to ramp up for the beta launch of Inklyo, it’s tough not to get hung up worrying about what might happen if this project ultimately fails. What it would mean to me personally and professionally. Inklyo isn’t just a company to me, it’s a commitment that I made to myself years ago. And as such, it’s a huge portion of my life’s content. Which is why I keep telling myself the following…
If you’re not willing to fail, you don’t deserve to succeed.
Because as Milton Berle once said:
I’d rather be a Could-Be if I cannot be an Are,
Because a Could-Be is a Maybe who is reaching for a star.
I’d rather be a Has-Been than a Might-Have-Been, by far,
For a Might-Have-been has never Been,
But a Has-Been was once an Are.
So bring on the screw ups. The best ones are yet to come.