All Blog Posts
Stop Blaming the Bloggers in Chatham-Kent
Bloggers have been getting quite the bad rap in Chatham-Kent lately, and I have to admit, I’m a little perplexed as to why. Just last night, a number of city councillors made a point of lambasting local bloggers during the usual Monday night session. While most of the conversation focused around bridges, sidewalks, turbines, and colourful furniture metaphors, more than one councillor commented on the fact that bloggers are presenting and spreading misinformation about certain municipally-funded projects.
Except, I really don’t think that’s fair. Just because information (or misinformation) is being posted online, doesn’t automatically mean that the source is a blog. In fact, I’m willing to argue there’s no way these “facts” are coming from a blogger. (more…)
Understanding Authenticity - Everyday I'm Grustlin'
Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – they are all side-effects of authentic behaviour. You see, people respond to, engage with, and generally trust those people, businesses, and brands that align their claims with their actions. To put it simply, they walk the talk.
In order to earn trust, a business or individual must be honest, personable and engage in transparent actions with their audience. Which in theory, sounds easy. But like most things in life, authenticity takes effort, and if you’re not careful, can cause you a world of hurt. (more…)
