Search Engine Optimization

Search Engine Optimized Content

When a customer performs a search for your company, product, service, or brand on a search engine, what do they find? If you answered anything other than “my company website,” you’re in trouble.

Search engine optimization (SEO) is the process of increasing the amount of visitors to a website by ranking high in the natural search results of a search engine. The higher you rank with search engines, the more likely visitors will be to click through to your page and interact with your website.

The Power of Optimized Content

Content is king when it comes to optimizing your website. As a department of Inklyo, CIK Marketing is focused on producing content that attracts links, engages readers, and is optimized for search engines using targeted keywords. This involves:

  • Frequently adding and updating content
  • Proper article formatting and coding
  • Enhanced optimization of images, hyperlinks, and titles
  • The development and maintenance of a search engine-friendly sitemap
  • Creating informational hooks that act as link bait

Stay on Top of Search Results

Search engine optimization is constantly changing, but one thing remains constant – the need for great content. Whether you’re just starting out with a new website, or are looking to improve the content on your current site, CIK Marketing can help.