Tag Archives: Chatham Ontario
CIK Marketing, in partnership with the Chatham-Kent Employment Resource Centre and the Chatham-Kent Public Library, will be presenting two FREE workshops today, both focused on techniques for finding job postings and unadvertised positions online.
The workshops will focus on search techniques and review popular online job bank websites. CIK Marketing founder, Chantielle Kennedy, will also take a look at social networks and how your Facebook profile can help (or hurt!) your hireability.
The afternoon session is scheduled to get started at 1:30 pm and is expected to take about an hour and a half. The evening workshop will begin at 6:30 pm. Both are being held in the back room of the Chatham-Kent Public Library, 120 Queen Street in downtown Chatham. Two more workshops will be held next week in Wallaceburg on February 16.
Registration is limited due to space, so please contact 519-380-8878 before noon today to reserve your spot. Remember, the sessions are FREE! Hope to see you there.
The CKDP.ca reported recently that a number of downtown Chatham businesses have embraced the use of QR codes, inserting them in their store windows in order to provide smartphone users with immediate access the company website. The project was instituted by a local web design company with the hopes of providing local businesses with a unique marketing tool. And while I think this is a great initiative, I’d like to challenge small business owners to do more with QR codes. Simply linking to your website isn’t enough incentive for a customer walking by to stop and scan your code. In order for this marketing campaign to be truly worthwhile, small business owners will need to get creative. The following are four unique ways that small businesses in Chatham-Kent can use QR codes to market their business:
1) Offer exclusive promotions
In case you haven’t noticed, it’s bloody cold out there right now. So if you think I’m going to take my hands out of my nice warm pockets in order to snap a picture of your QR code, something amazing better pop up on my screen. Linking to your website isn’t enough; instead, connect your QR code to a specific landing page on your website that contains an exclusive deal. Reward your technologically-savvy customers with a freebie or discount and you’ll start to find that more and more people stop and scan.
2) Change things up regularly
QR codes are cool because they’re mysterious – there’s no telling what will pop up on your phone following a scan. Small businesses need to use this element of surprise to their advantage. Set up a marketing campaign where you change up the offer associated with your code daily. Encourage your customers to scan daily to make the most of your program.
3) Combine it with other marketing campaigns
If you’re like most small town businesses, you probably run a regular ad in the local newspaper. Why not shake up your next ad by including a small QR code in one of the corners? This simple addition will turn your quarter page ad into an endless marketing tool. Better yet, why not place two or three QR codes throughout the same issue of the paper, linking each to a different promotion. Curiosity alone will help drive new customers to your website.
4) Elevate your elevator speech
If you attend a lot of networking events, like the Chamber of Commerce Business After Hours outings, you might want to consider including a QR code on your business card. A QR code will help your card stand out, and curiosity will cause new connections to execute the scan and discover more about your business. Consider linking the QR code on your card to your website homepage, service offerings, or portfolio (depending on your industry). If you’re just getting started, link it to your LinkedIn profile or personal blog.
Get Your QR Code for Free
Generating a QR code is easy – all you need is the link that you want to connect the code to and a QR code generator. QR codes can link to phone numbers, email addresses, webpages, social media, maps and more. Generator yours today, print it out, and start experimenting! You might be surprised by the response.
Do you use QR codes at your business? Do you scan QR codes? Share your experience below.
