Tag Archives: twitter
Twitter can be a useful marketing tool if you’re able to combine a successful call to action and relevant information into the 140 character limit. Sounds tough, but don’t despair. Below are a few helpful hints that will assist you in composing the perfect tweet!
Tip 1: Use Perfect Spelling and Flawless Grammar
Many Twitter users believe because tweets are only 140 characters that spelling and grammar do not matter. In fact, spelling and grammar matter even more, as you have to be clear and concise when sharing your message. It can be very distracting to your followers if there are many errors in your messages, so always make sure to check over your spelling and grammar and read your tweet out loud before publishing it. Helpful hints when writing your tweet include always starting with a capital letter, using appropriate punctuation, and avoiding text-speaking.
Tip 2: Always Include a Link
In composing an effective tweet, you want to attach something that expands on what you are talking about. By attaching a link, you will keep your followers wanting more and clicking to see what exactly you are talking about. This is also important to back up what you are saying and generating re-tweets as well.
Tip 3: Engage With Your Audience
The most effective tweets are actually more like engaging headlines, as they keep your followers entertained and educated. You should sell your headline in a way that gives followers a reason to click on your link, but not in a way that makes them feel as if they are constantly being advertised to. Your tweets must be honest, engaging, interesting, and capable of generating the greatly sought after re-tweet.
Tip 4: Leave Room For Re-Tweeting
If you’re consistently taking 140 characters to get your message across on Twitter, you could be unknowingly sabotaging your retweetability. If your tweets are too long, there is less of a chance that people will re-tweet you, so the shorter the better! You will also want to consider what a popular retweet length is (the number of characters that you have to leave blank at the end of every tweet) in order to ensure maximum retweetability. The number can vary depending on what you are posting about, but it is important that you leave room for people to re-tweet so they can share your message with others!
Tip 5: Combine Professional and Personal Carefully
If you are tweeting on behalf of a business, it is still nice to tweet about personal activities once in awhile such as hanging out with your kids or what you are making for dinner. This way you can get on a more personal and relatable level with your clients. Even though you are using Twitter as a business tool, it is important to tweet about things that your followers can relate to. Being personal is nice, but it is also important that you do not cross the line between professional and personal boundaries. This means that you should avoid swearing or tweeting about things that are inappropriate for your business clients to read. Including information about your daily life every once in awhile shows what you care about and what is important to you, but be careful not to share too much information!
How do you keep your Twitter followers interested in your tweets? Share your techniques below.
I send an awful lot of emails. Probably close to a hundred a day. But that’s nothing compared to the hundreds of messages I receive each day. Couple that with Facebook requests, Skype calls, Tweets, texts, and blog comments, and it’s a miracle I ever get anything done around here! And while I wish I could spend less time in my in-box and more time relaxing, I know that all my RE:’s and RT’s are benefiting my company and improving my brand reputation. You see, every response that I send helps build a like and trust factor between my network and myself. Sure, not every comment that I “like” on Facebook is going to bring in a new client or connection, but every little interaction goes to show people that I’m here, I care, and I’m interested. Failing to respond to online inquiries could be chipping away at your reputation. The following are a few tips to help you stay on top of your responses:
1. Know When to Respond
How long do you leave emails unopened in your in-box? A few hours, days, decades? Your response to online inquiries needs to be timely in order to keep the lines of communication open. For email, always try to respond within one business day. If you can’t get to the message in that period of time, be sure to send a quick note stating that you’ve received their inquiry and you’ll be providing them with a detailed response soon. The rules for responding on social networks aren’t quite as cut and dry. Immediate responses are always best on platforms like Twitter and Facebook – a late response could cause you to miss the boat entirely. Late is still better than never however, so if you have something valuable to add, don’t be afraid to respond to the tweet at a later date. If the tweet was a direct message or @ reply (a real one, not a spam attack that is) always, always, always respond!
2. Know Who to Respond To
Ah yes, spammers. Aren’t they just lovely? Whether they’re tweeting or emailing, spammers make staying on top of your online inquiries an absolute headache. If you’re like most people, you simply delete their emails and move on to the next. If you want to fend them off for good, try emailing them back and asking them to remove you from their contact lists. Some spam messages even have unsubscribe options in the footer areas (hmm… funny, I don’t remember ever subscribing to your mailing list in the first place Mr. “I work for an India-based website development company”). Before you delete messages on social networks, remember to block and report any spammers. If you find that your blog is becoming overwhelmed with spammer comments, try installing plugins like Askimet and Hashcash.
3. Know How to Respond
Not every online inquiry requires a novel-length response. Sometimes a simple “Yes”, “No”, or “Thank you” will suffice. Learning how to write concise responses is a great skill to have, so start working on it today. You’ll be surprised by how quickly you’re in-box will go from overflowing to under control!
What’s your game plan for staying on top of online inquiries? Share you strategies below!
